Monday 23 March 2015

Here Are Five Moves Microsoft Must Make To Resuscitate Windows Phones


At one time, people considered a real competitor to Microsoft in the mobile space. Four years ago, some analysts have predicted that Windows Phone jumped BlackBerry and iOS to claim the second place behind Android. Some researchers expected by the market Microsoft to hit 20 percent, while others have predicted that the company would have happened even edge Android.

But we all know how that turned out. Now the company must perform a return. Microsoft has reinvigorated interest in Windows with the next Windows 10, and revealed surprises innovative as HoloLens, a nod to his vision of the future. In many ways, Microsoft today feels fresher and newer than the Microsoft of old.

But the mobile business, Microsoft langue and still lacks any hint of a surprise factor that consumers and business users have grown to expect from the leading mobile phone. Windows Phone has only a sliver of the mobile phone market of the operating system and application ecosystem Microsoft fails to woo developers and users.

When people say, My life is my smartphone, you do not lie. Considering the smartphone power has on people, it's important for Microsoft to play there, said Ramon Llamas, an analyst at IDC. And Microsoft has strengths to bring to this space.

The years of lost opportunities mobile Microsoft has taken a toll, but analysts say it is not too late for the software giant to recover. Here are five ways the company can begin.

(1) Perform high-end devices
(2) Delivery in Windows 10
(3) Direct commercial users
(4) Rethink Nokia
(5) Attract developers

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